Anna Hazare’s movement for introducing a strong Lokpal Bill to deal with corruption is the most popular issue in India currently. Channeling people’s anger and support, Anna Hazare has stuck the chord that is becoming bigger and stronger by each passing day. The surging frustration and dissatisfaction is now shaking up the UPA (United Progressive Alliance) led government which clearly failed in tackling the corruption issue and demonstrating a firm commitment for the same. Amidst this confusion and chaos, media has become a true voice for conveying frustration to the authorities. Acting as a public voice, media is running wall to wall coverage to bring each and every update to make this movement truly revolutionary.
Media, in particular, electronic media has played a vital role in enlivening the momentum by ensuring round the clock coverage and keeping the pitch hot by broadcasting the protests happening across the country. It is remarkable to see that the Indian media has taken up a cause with such seriousness. In today’s world of every-minute TRP war, Indian news channels have even not spared stories like kids named Anna by parents or a peaceful march led by elders in support for Anna. Every story related to Anna is on high priority. Media, both television and print, has initiated the anti-corruption movement in the country by encouraging people to join hands.
The massive public response has shown the effectiveness of media power. Though the role and participation of media is debatable, it is an accepted fact that the aggressive stand of Indian media has miraculously connected people to speak for a cause. Media has provided the right platform to open up and question and forced government to consider what people want.