HAPPY DIWALI!

Celebrate Diwali, the festival of lights and light up your lives with a new energy, excitement, love and lots of happiness.


RACHANA AGARWAL

Diwali, The Festival of Light and Importance of Gifts

Diwali, the festival of light, is one of the biggest festivals of Hindus which is celebrated with great happiness and enthusiasm across the country. It is mainly a festival of five days, where the third day is celebrated as the main Diwali festival. The festival is about varieties of fireworks, lights, diyas, sweets, sharing happiness and enjoyment. People light colorful and decorated diyas and candles all around their houses. In the evening, people perform Laxmi Puja and seek blessings and strength from Laxmi Goddess of Wealth and Lord Ganesha. Exchanging gifts is the integral part of this festival. People present a number of beautiful gifts to their loved ones.



Diwali Gifts: A Symbol of Appreciation and Respect
Diwali is incomplete without exchanging gifts to friends, family members and acquaintances and to even strangers. Gifts indicate respect, appreciation, love, sharing of happiness and enthusiasm on this great festival of love and joy. The importance of gift on Diwali has inspired many online websites to offer a number of attractive and beautiful gifts on the internet. Within few clicks, you can choose your preferred gifts and send the selected gifts to friends, family members and others across the world. Online gifting websites offer a secure payment channel for buyers to shop without any potential fear of data theft and any other problem. Many online shops offer different categories of gifts. For example, you can choose a number of gift items in children, casual, corporate and other such categories. From decorations, to flowers, dry fruits to sweets including mithais and chocolates, electronic equipments to household items and many more, online shops are the right place to fulfill desire instantly. Besides all these facilities, online shopping websites gives you easy tips on making the right selection of gifts considering choice, temperament of receiver and the budget.



Indeed, choosing the right gift is a daunting task. For making the right selection of gifts, you may have to spend hours in analyzing what gift you should pick for your dear ones. Apart from traditional gifts such as crackers, sweet boxes, flowers, nowadays people appreciate gifts including shawls, formals wears, decorative items, candles, and electronic items.



So, make this Diwali truly memorable and unforgettable by picking the right gifts for your near and dear ones. Search thoroughly to choose gifts that convey your message of love and appreciation for the receiver.

India Flood 2009

Two of India's prominent states Andhra Pradesh and Karnataka are facing worst floods in 100 years. A thick layer of water can be seen everywhere encompassing small villages, towns and even cities. According to official data, about 1.5 million people have lost their homes. The flood has taken the lives of more than 230 people in the South India.



Can we stop this mass destruction caused by the fury of the mother nature? The answer is no. What we can do is to join our hands for rehabilitating innocent people who have already lost everything to this flood. Donation for the cause and pray for the lives who are struggling hard to cope up with the loss. Please refer to the link for making the online contribution.

http://www.dnaindia.com/india/report_andhra-floods-appeal-for-online-donations_1296016

Cervical Cancer: The Disease, Symptoms, Risk Factors, and Prevention

What is cervical cancer?
When certain body cells stop functioning properly and divide very fast in order to produce a tumor, the situation is called cervical cancer. Cervical cancer is the cancer of the cervix, the lower narrow part of the uterus which is a hallow organ where a baby grows during a pregnancy. The cervix has a canal that opens into the vagina that leads to the outside of the body.

Symptoms of cervical Cancer:
Initially, cervical cancer has no symptoms. However, when the cancer starts attacking nearby tissues or become invasive, a woman feels abnormal vaginal bleeding. Bleeding after menopause, bleeding that starts and stops between periods, heavy menstrual bleeding that lasts longer, bleeding that occurs after intercourse or a pelvic exam are the possible symptoms of abnormal bleeding.



Risk factors for outbreak of cervical cancer:
The National Cancer Institute published some strong risk factors associated with cervical cancer. The prime risk factor for developing cervical cancer in women is infection with the human papillomavirus (HPV). It is generally believed that women must get contracted by this virus before developing a cervical cancer. HPV is a group of viruses that may cause warts or papillomas of course non-cancerous tumors. However certain types of viruses may cause cervical cancer.

Other possible causes:

Multiple sex partners:
A woman indulges into active sex at the early age and has a history of unprotective sex with multiple partners may develop cancer of the cervix.

Excess tobacco use:
Women who smoke may develop symptoms of the cervical cancer than non-smoking women.

Women who have been given the drug Diethylstilbestrol (DES) during preventing miscarriage or pregnancy are potential candidates for the cancer of the cervix.

Prevention of cervical cancer:
The U.S. Food and Drug Administration have approved some vaccines that can effectively treat the cancer of the cervix in women. However, not every can be treated completely for all types of cervical cancer. Hence, it is recommended to go for regular screenings of cervical cancer. It is important to stay away from any kind of active sexual activity that includes genital contact.

SEO Copywriting Techniques that Work

Writing SEO friendly copies is a challenging job as it is more about stuffing relevant keywords and creating meaningful lines. Nowadays, SEO copywriting is about making a powerful and impressive marketing copy that directly appeals to targeted customers. Content is like giving first hand information to customers about serviceability of a company. Content serves as a strong bond between customers and company as it briefly reflects vision and aims & aspirations of a business in its lifecycle.



Highlighting Factors that Influence a SEO Copywriting Include;

Title or Heading:
Title or heading is an important aspect of a SEO copy. A title defines a topic, gives a fair idea about what has been included in the body of the write-up. It can be a catching keyphrase or line that instantly catches attention. You can add keywords into your title so that search engines instantly crawls it.

First Paragraph or Start:
It is an accepted strategy to include a relevant keyword in the opening paragraph of a copy or webpage. It is because, no reader usually miss the opening lines of a copy. These lines should be attractive enough to catch eyes in first glance. Most search engines use the opening lines as the description of the copy. Thus, opening sentences should be powerful package that lure each visitor who comes to the website.

Subheadings:
You can smartly use keywords in the subheads that guide readers to navigate down the page. Subheadings may include secondary targeted keywords or keyphrases to target customers. Subheadings can be treated like introduction of the topic discussed briefly after the subheads.

Use Related Words:
A copy can be called successful if it fulfills needs without missing a point. It has to give overall meaning without compromising on any aspect of a copy. To make your copy more meaningful and lucrative, you can use related words or synonyms. Use contextually relevant keywords that support your vision fully.

Lucid and Concise:
The best way to write an attractive and meaningful copy is to plan in advance. Think what all information your want to give on a particular copy. Make a note of everything in advance and take actions accordingly. A specific copy written in a lucid manner will truly justify company’s claims as a service provider.

Be Polite:
Your copy should be specific and convincing from a user’s point of view. Restrict yourself using any kind of command tone or words in your copy. Be polite and humble in your approach and use that to attract customers.

SEO copywriting is about writing a story. Each aspect and angle of the copy should be perfectly defined, expressed and explored.