हिस्सों के किस्से!

दीवारों के कान होते है
खिड़कियों की तान भी होती है
वर्ना हलकी सी सरसराहट
शब्दों के बेल बने मेरे गले को कैसे फ़ासती

अब बोलो
तुम्हारा हिस्सा कौन सा है
और मेरा?

How to Hire the Best Branding Agencies?

 

Brand building is the central goal of all digital strategies as companies spend huge money to get a face that people admire and relate to. Companies hire expansive creative agencies and teams of internet-based innovators to craft new-age branding to encompass the digital universe. Viral, stickiness, memes, buzz, and form factors are the new-age lingua franca of branding. But such efforts have little to payoff. 

The sprawling power of social media allows businesses to leapfrog traditional media and hearth relationships directly with customers. There is a strong need to build hubs in the community of consumers by forming alliances through stories in real-time. Credible branding agencies create brand stories as they break through in culture. They offer a set of techniques designed to cultural significance. They combine disparate elements into a complete branding that delights the company and its target audiences. These agencies employ skilled marketers and professionals at their disposal, including designers, copywriters, developers, and strategists, etc., to specifically create your own brand story. 

Reasons to Engage the Best Branding and Design Agencies?

Most people believe that branding is all about designing or getting new logos, captions, or taglines for brands, but it is just a minute part of the whole branding campaign, potentially through and creative planning. 

Following are the prominent factors that help you choose the best branding agencies:

Strategy 

An experienced and popular agency helps strategize your brand value as it helps develop an effective story for your business story. Partnering with the company enables you to rediscover the brand's essence and infuse it with the brand’s mission and messages. A professional company helps you research your competitor and accordingly plan out your brand’s unique strategies to attract more and more consumers. It is easier to decide on the perfect marketing channels (social media, email, etc.) to get the best ROI through a company.

Creation 

Once the strategy puts in place, a professional company can help you align with the brand's elements to move on to the top of the competitors. They allow you to envision accurate, catchy phrases, logos, taglines, and packaging designs. A professional agency helps you create a compelling brand story that showcases your prospects to keep your customers happy. They allow you to make a distinct and easily recognizable brand voice that matches the core activities of the brand while catering to the interests of consumers in mind.

Measurement and Analysis 

A good creative agency based in Mumbai can help you measure and analyze your brand performance in real-time while reporting on the actual performance of the brands. They allow you to understand your brand value well and help grow its worth as well. An agency helps report and monitor web traffic analytics, conversion rates, online and offline customer engagement, brand visibility, and much more.  

The Final Verdict

Choosing the best branding and designing companies can get you closer to your entrepreneurial dreams without spending too much on marketing campaigns. Proper planning in your branding helps present the best convincing face to consumers.

 

 

विनाश की महामारी

 विनाश की महामारी

निगलती जाए दुनिया सारी! 

बेदम व्यवस्था

लाचार अवस्था

जज्जर संस्था

तड़पती, घुटती अपनी व्यथा! 

विनाश की महामारी

निगलती जाए दुनिया सारी! 

प्रकृति की उपेक्षा

अधूरी रही शिक्षा

जीवन की भिक्षा

कठिन है परीक्षा! 

विनाश की महामारी

निगलती जाए दुनिया सारी! 

जग जाओ की जीवन शेष हैं

उठ जाओ की बदला परिवेश हैं

भूल जाओ की संशय अब लेश हैं

मुस्कुराओ की आसमाँ में भी छेद हैं! 

विनाश की महामारी

निर्दय अत्याचारी

आ चल करले आज

दो दो हाथ की तैयारी! 

दोबारा से . . .

 सोच सोच के ना भी सोचू

ऐसा कोई दिन नहीं 

साथ छोड़ के मौन बैठें 

क्या तुम वही और मैं भी वही?

चमकती लेखनी की नयी धार

मनचले शब्दों का भरपूर प्रहार

भावनाओं की बहती ब्यार

सच…सुहाने ही तो थे वो पल चार !

समय के भॅवर में रोते हसते 

बूँद बूँद पर जीते मरते 

हमने क्यों मुँह फेर लिया 

जाने किसने किससे बैर लिया !

सोच सोच के ना भी सोचू

ऐसा कोई दिन नहीं 

कुछ कहने का कुछ सुनने का 

मौका यहीं है अभी सही !

Moon, My Lover

I want a moon for my lover

Distant and deep

With light shining bright

Uplifting my spirit many leap

I want a moon for my lover

Big and full of him

With impressive attitude and catchy zeal

Widening my mindful whim

I want a moon for my lover

Silent and observant

His questioning eyes fixed on me

Glaring my thoughts and rant

I want a moon for my lover

Curious and calm

Challenging my world and me

Igniting my instincts into new realm

I want a moon for my lover

Bold and loud

Speaks without voice

And, I wonder why I shout?

I want a moon as my lover

Come to me

And taking me to the place

That only meant for me!!!

INDIA

I - Independent as we became
N - a Nation rises and grows strong
D - Diversified  & Democratic as we choose to stand
I - with Immense proud and valor act
A - and Attitude that defines righteous action aloud

Massive Uttarakhand Floods

My Life

Holi Celebrations!

Here's wishing everyone a very happy and colorful holi..Spread happiness, love and laughter!!!

Failure…Again!

I can accept failure, everyone fails at something. But I can't accept not trying.
Michael Jordan

Life can be tricky and surprising, but it definitely teaches a lot. I haven’t realized it until I
tasted the water myself. Hailing from a small city, my life was simple and easy. Unaware of
my hidden identity, I was a carefree bird that kept wondering nowhere.

After my high schools, the family decided to send me to New Delhi to explore my
possibilities for becoming a professional. Adjustments to new city and lifestyle were
challenging yet interesting. I slogged hard to reach at per with the urban people.

Three years of rigorous and persistent hard work helped me to embark my career journey
with high hopes that ended soon. Difficulties in career forced me to take up newer
opportunities where I could not be adjusted comfortably and I failed.

With the passing time, frustrations piled up and made me suffocate even into my own skin.
I was losing myself rapidly and in the meantime, I lost my love as well. Trapped badly,
I failed hopelessly. Depressed and sad, I tried everything to gather me; finding faults in
others, cribbing night & day and denying the reality. But, it was failure that pushed me
through the darkness of unhappiness and uncertainty.

I failed, I cried, I cribbed and I cursed…but I got nothing out of it. I failed, I cried, I thought, I
analyzed and I worked…It got me everything.

Failure may sound negative but it has the power to steer amidst the stormy tempest. It
brought out the worst in me, my miserable thoughts, sad feelings, negative approach and
inability to cope up changes. It defined my limitations to go to any extent in state of despair
and anger. Initially, I could not get the hints from constant failures that I was facing but
gradually, I realized it. Whenever, I was losing track of my reality, failure came knocking me
hard.

Failures transformed my life. All I needed was to understand its hints. In fact, it actually
saved me from soon-to-come impediments and issues. Failure taught me the followings
valuable lessons in life:

Chasing never stops: As my best buddy, it chased me all the time.
Resisting won’t help: No matter how hard I resisted it, it embraced me tightly.
Thin line to cross: Failure is hidden inside success, it never was out of sight.
Better to get prepared: Open to failure to deal with it better.
Check the ego-meter regularly: As a necessary everyday alarm, it tinkled whenever
and wherever my mounting ego overtook my ambition and sensibility.
Hobnob with mistakes is good: It encouraged my mistakes to challenge me in the
eyes and uncover the artificial side of me.
Remember your ground: As the compulsory oxygen, it made me feel alive.
Rewind psyche to think clearly: It helped me rewind my psyche to think where I am
heading to and where I wanted to go.
Assessment is important: As an indispensable support system, it made me evaluate
my performance, productivity and deliverable.
Build your defense mechanisms: It provoked me to explore newer defense
mechanisms to tempt success.
Deals pressure cleverly: As a faithful companion, it helped me to gather courage to
deal off pressure better.
The road never ends: It helped me keep going on, no matters what happens.

Failure means failing…to achieve, to excel, to acquire, to perform, to desire, and to
prosper, but it also made me keep walking to my dreams, hopes, aspirations and above all

happiness!

RIP...the Unknown Girl

Today your spirit is free. Today you must be relieved. Today you must be watching. Today you must be thinking. Amanat, Nirbhaya, Damini…you can’t die, you are inside every woman…a part of us (women) has died today. RIP

World AIDS Day

बाहर तब रात थी !

बाहर तब रात थी 

ऊँघती आँखों से हमने देखा था

सरसराते कानों से क्या कुछ ना सुना था 

कपकपाते गले पर तो ताला ही जड़ा था 

कलेजा हाथो में समेटे कितना सहा था 

बाहर तब रात थी 

समुन्दर  भी सकुचाया था अपने आप में सिमटता

आँसू  बहा रहा था 

कौंधती रौशनी के बवंडर 

इंसानी खून की होली का वक़्त आया था 

बाहर तब रात थी 

सूनी हर आँख थी

अपनों के साथ छूटे 

वारिस और चिराग बुझते 

असहाय, विवस  सब लुटते 

बाहर तब रात थी 

फैलती आग की लपटों के कोहरे 

मौत लायी थी तडके भी सवेरे

मानवता की पुकार 

चीख रही थी हर बार 

बाहर तब रात थी 

उजड़ी हर शाख थी

खून के छीटों से सनी 

गोलिया और धमाको से गूंजती 

कोसती, गुज़रती ना भूलने वाली 

मनहूस वही रात थी!

अच्छे दिन…फिर लौटेंगे!

अच्छे दिन

मुस्कुराते दिन

खुशियों भरे दिन

फिर लौटेंगे!

उस भूले बिसरे दोस्त की सूरत में 

जो ऐसे ही कही दुबारा टकरा जाए 

और जिसे गले लगाते ही

आँखें एक बूँद छलक जाए

वही दिन…फिर लौटेंगे!

उस धूल लगी इच्छा की आहट में

जो सहसा मन से कोने से निकल 

सामने इठलाती दिखाई दे

और मन मदमस्त चहक जाए

सुनो, ऐसे दिन…फिर लौटेंगे!

नए मौसम के सुहाने रंगों में

नए आशाओं से भरे नूतन जीवन में

खुशबू बिखेरते सुनहरे फूल फिर खिलेंगे 

इंतज़ार है जिसका, वैसे दिन…फिर लौटेंगे!